Think Green. Go Green. Save Green.
It seems that everywhere we turn, we are constantly bombarded with information about the energy crisis, “going green” and “reducing our carbon footprint.” To be a humanistic and socially responsible company, it is our obligation to maximize our value to society as a whole. I think that many of us forget how much potential our solution offers to empower our clients and their constituents to be more “green” in their daily operations, resulting in a reduction in energy expenditure and time spent.
A simple way we can generate positive change between the MC Client relationship is encouraging clients paying by NET20 to switch to EFT. I know it doesn’t sound like much, but the process of sending in a paper check to pay for monthly service can add a significant amount to a client’s bottom line throughout the year. Forty-one cents for a stamp. A $5.00 administrative fee per month. The cost of the envelope. The ink used to fill out the check. The time the admin spends filling out the check, addressing the envelope and dropping it in the mail. It all adds up. Through the course of a year, just by switching to EFT, your client will save themselves enough for a tank of premium gas and over an hour of their lives.
Aside from the Client MC relationship, there is even more potential for our clients to impact their end users. Move to web-based newsletters, renewal reminders and event registrations. Stop wasting money on stamps. Stop printing documents. Stop asking your members to mail you a check. Process payments online. Use the internet. I am often amazed after talking to our clients about how little of MC’s functionality they are actually employing in their operations. Consider the cost of the NET20 example above… then compare it to the end users of one of our small professional organizations that have twelve monthly luncheons, one big conference, and yearly dues all collected via mailed check. Inconceivable!
